About Milk the Whale
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| Businesses in the past have defined a "Whale" as someone that spends a lot with them, an extremely valuable customer. Some businesses know who their whales are but not where they came from or how to obtain more, or even convert current customers into whales. By "Milking the Whale" you are identifying where you obtain your best customers, how to get more, treat them right, and keep them coming back.
MilkTheWhale.com is here to spur discussions with those on the front lines of online CA (Customer Acquisition). The format of the site is a list of Q&A answered by CEOs, CMOs, Owners, and others dealing with CA, LTV (Life Time Value) and Online Marketing. We will periodically release a new Q&A and follow on discussions will take place on the Milk the Whale LinkedIn group. There are also online marketing related sub-groups as well for ongoing discussions with your piers. It is our intention that Milk the Whale will be utilized to assist in educating others and promoting discussion. Who is behind Milk the Whale? Chris Breshears and Brian Longest of Phase One Accelerators. Read more about, and connect with, Chris Breshears on LinkedIn here and Twitter here Brian Longest on LinkedIn here and Twitter here. Join Milk the Whale on LinkedIn *here* Find Phase One Accelerators *here* |
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